Social Media Marketing, Reality and Lies

Social Media Marketing seems to be the most recent buzz word for anybody wanting to increase their online presence and sales, however is Social Media Marketing (SMM) all it is cracked up to be?

S.M.M companies are now emerging all over the place these days and they are telling anybody that will listen about how extremely crucial social media like Facebook twitter and YouTube are to your service however, for the typical small to medium sized service, does marketing to social networks actually live up to all the hype? Is spending a small fortune on employing a SMM business really worth it? And has anybody really done their research on this prior to they hired somebody to establish there Facebook organisation page? Some SMM companies are establishing things like Facebook business pages (which are free) for $600 to $1,000 or more and informing their clients that they don't require a website due to the fact that Facebook is the biggest social media worldwide and everyone has a Facebook account. Now while it may hold true that Facebook is the largest social media network on the planet and yes, Facebook's members are prospective consumers, the real question is are they really purchasing? Social media marketing companies are all too delighted to explain the positives of social media like the number of individuals use Facebook or how many tweets were sent last year and how many individuals enjoy YouTube videos and so on however are you getting the complete photo? I when sat beside a SMM "professional" at a service workshop who was spruiking to anyone who came within earshot about the incredible advantages of setting up a Facebook organisation page for small business (with him obviously) and selling on Facebook. Captivated by the previously mentioned "specialists" guidance I looked him up on Facebook only to discover he had just 11 Facebook friends (not a great start). So being the research nut that I am, I chose to take a good check out SMM in regard to offering to see if it actually worked, who did it work for and if it did why did Social Media Marketing work for them? And should company rely so heavily on social networks for sales?

As a web developer I was continuously (and now increasingly) confronted with several social networking difficulties when possible clients would state that having a site sounds excellent but they had a Facebook business page and had actually been informed by various sources (the ever present yet confidential "they") that social networks were the thing to do, but after discussing their needs it ended up being quite clear that those potential customers didn't actually understand why they needed social networks or SMM to produce online sales, They just desired it. Well it's simple truly due to the fact that social media is Social Media, and social Networks are Social Networks they are not service media and organisation networks (that would be more like LinkedIn). In a recent research study done by the IBM Institute for Service Value around 55% of all social media users stated that they do not engage with brands over social media at all and just around 23% actually actively utilize social media to communicate with brands.

How do you use social media marketing? And is it even worth doing?

Well initially of all I would state that having actually a well enhanced site is still going to bring you far more company that social media in a lot of cases specifically if you are a small to medium sized local service because far more people are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you don't have a site you're missing out on all of that prospective company. Regardless of all the (not so good) statistics I still believe it is still an excellent idea for company to use social media just not in the exact same way that a lot of SMM specialists are today, Why? Is it in a Social Media Marketing business's best interest to talk social networks up?

I believe the significant distinction between social media networks and online search engine is intent. Individuals who utilize Google are deliberately searching for something so if they do a search for hairdressers that's exactly what they are trying to find at that specific time. With something like Facebook the main intent is typically to connect with loved ones. In October 2008, Mark Zuckerberg himself said "I don't believe socials media can be monetized in the same way that search (Online search engine) did ... In 3 years from now we need to determine exactly what the maximum design is. However that is not our primary focus today". One of the most significant issues organisation face with social networks and SMM is perception. Inning accordance with the IBM Institute for Organisation Value study there were "considerable spaces in between what businesses think customers appreciate and exactly what customers state they desire from their social media interactions with business." For example in today's society people are not just going to hand you over there recommendations, Facebook likes, remarks or information without getting something back for it, so the old expression "exactly what remains in it for me?" enters into play. So the primary factor most people give for communicating with brands or company on social media is to get discount rates, yet the brand names and organisation themselves believe the main reason people communicate with them on social media is to discover brand-new items. For brand names and company receiving discount rates just ranks 12th on their list of reasons individuals engage with them. A lot of services think social media will increase advocacy, but only 38 % of consumers concur.

There were some good efforts shown in the IBM research study of companies that had gotten some sort of a handle on how to utilize social media to their benefit, keeping in mind that when asked what they do when they communicate with organisations or brands by means of social media, consumers list "getting discount rates or coupons" and "buying products and services" as the top two activities, respectively a UNITED STATE ice cream business called Cold Stone Creamery used discounts on their products on their Facebook page. With both Cold Stone Creamery and Twelpforce the benefit is clearly in the favour of the excellent trick & the prospective consumer to social media marketing is to sell without trying to offer (or looking like your selling) regrettably most social media marketing is focused the incorrect way.

Building a tangible purchaser to consumer relationship via social media is difficult and most likely the most benefit to organisation' using social media to improve their websites Google rankings. Company' need to understand that you can't just setup a Facebook service page and hope for the finest. SMM requires effort and potential clients have to see worth in what you have to provide by means of your social media efforts give them something worth their social interaction and time then you might improve outcomes.

Now just as a footnote Facebook shares have dropped to under $20 per share, that's half their initial price ... and the suits are flying


As a web designer I was constantly (and now progressively) faced with a number of social networking obstacles when potential clients would state that having a website sounds good however they had a Facebook organisation page and had been informed by numerous sources (the ever present yet anonymous "they") that social networks were the thing to do, however after discussing their requirements it became rather clear that those potential customers didn't really understand why they required social networks or SMM to produce online sales, They simply wanted it. Well it's easy truly since social media is Social Media, and social Networks are Social Networks they are not service media and service networks (that would be more like LinkedIn). In a current research study done by the IBM Institute for Business Value around 55% of all social media users mentioned that they do not engage with brands over social media at all and just around 23% really purposefully use social media to communicate with brand names. Well first of all I would state that having actually a well enhanced site is still going to bring you far more service that social Elite Digital Marketing agency media in the majority of cases specifically if you are a little to medium sized regional business because far more individuals are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you don't have a site you're missing out on out on all of that possible business. The primary reason a lot of individuals offer for interacting with brands or company on social media is to receive discount rates, yet the brands and business themselves think the primary factor people communicate with them on social media is to learn about new products.

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